In some of my work, I found AntConc linguistic analysis software really useful - and it happens to be free and easy to use as well. By creating a single file of the corpus of data and feeding it into AntConc, the software helps with collocation analysis (strings or groups of words that reoccur) and also with frequencies of terms. Some of these things could go un-noticed by the research; but it's also a good tool to triangulate interpretive analysis.
For an example of AntConc's use within a broader qualitative analysis, see:
Pinto, L.E. (2013). When politics trump evidence: Financial literacy education narratives following the global financial crisis. Journal of Education Policy, 28(1), 95-120.
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